Sales & Marketing for Renewables Jobs

Careers in Sales & Marketing for Renewables

1. What Roles Do Sales & Marketing Professionals Play in the Renewable Energy Sector?

The marketing and sales of renewable energy systems, such as solar panels, wind energy, and energy storage units, is carried out by professionals in the sales and marketing sectors. Their duties include creating demand for renewable technologies, pursuing customers, and developing marketing strategies to facilitate market penetration. They help household and business green energy adoption integration. Most of these professionals perform marketing analysis; advertise through various online platforms; establish and nurture connections with potential clients; and provide services to existing clients.

They are often hired by leading firms in the renewable energy sector, which include SunPower, Vestas, Siemens Gamesa, and others.

2. Why Are Sales & Marketing Roles in Renewables Important for Global Sustainability?

Renewable sources of energy have emerged due to a growing need for cleaner, and more sustainable sources of energy. There is a strong need from the industries as well as customers for marketing and selling specialists who can place green solutions in the market. According to IRENA’s trends, the renewable energy market will be able to create millions of job opportunities by 2030, which is quite promising.

With increased investment from governments and organizations towards clean energy, there is a growing demand around professionals who can adequately explain the features and benefits of renewable products. The enlarged market subsequently increases the need for marketing and sales specialists in the renewable sector.

Selling renewables isn't just pushing a product—it's about helping customers understand how clean energy creates value for them. - Jigar Shah, co-founder of Generate Capital

3. What Skills Are Key for Success in Sales & Marketing for Renewables?

‍Selling and marketing roles in renewables require a combination of basic sales techniques and fundamental knowledge of the technologies. Some of the most critical soft and hard skills are:

• Sales & Negotiation: Proficient in deal making and client relationship management.
• Digital Marketing: Raising awareness and generating leads through digital channels.
• Product Knowledge: Thorough knowledge of the various renewable energy technologies and their impact on the environment.

Relevant certification in digital marketing or renewables, for example, Certified Renewable Energy Professional (REP), can be an asset in this field.

4. What Is the Salary Range for Sales & Marketing Roles in Renewables?

In the sales and marketing areas of renewables, as in other industries, there is a direct correlation between compensation and experience, as well as the geography of the job:

• United States: Generally, these positions pay between $60,000 and $120,000 yearly. The best paying jobs can exceed $150,000.
• United Kingdom: People in sales and marketing for renewables’ average annual salary is between £45,000 and £90,000, depending on the designation.

For further details, salary ranges are available on sustainability salaries or PayScale.

5. Which Companies Are Hiring for Sales & Marketing in Renewables?

‍Leading companies hiring for sales & marketing roles in the renewable energy sector include:-

• First Solar: Specializing in solar energy systems & looking for sales professionals to expand their reach.
• Enel Green Power: A global leader in renewable energy, hiring for various marketing & sales positions.
• Siemens Gamesa: Offering wind energy solutions, with a growing need for sales & marketing talent.

These companies are actively investing in talent - to further improve their mission of expanding renewable energy access.